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A practical guide to defining your target audience and building digital pathways that strengthen your marketing strategy. Perfect for creators applying for funding or looking to better understand their project's potential and audience impact.
This booklet will cover:
The Changing Media Landscape
Determining Your Audience
Key Statistics
Why Now?
Pathways to Audience
Viewer Funnel
Omni Channel Approach
Content Creation
A practical guide to defining your target audience and building digital pathways that strengthen your marketing strategy. Perfect for creators applying for funding or looking to better understand their project's potential and audience impact.
This booklet will cover:
The Changing Media Landscape
Determining Your Audience
Key Statistics
Why Now?
Pathways to Audience
Viewer Funnel
Omni Channel Approach
Content Creation