SCREEN PRESENCE WORKSHOP

We recently had the pleasure of hosting a room full of passionate, smart, and ambitious creatives for a workshop on Building your Audience hosted by Screen Presence.

The energy was electric as we dove deep into one of the most vital questions in modern filmmaking: how to build more awareness and engage the right audience for our projects.

The Audience Is Not an Afterthought

If you're still waiting until your film is locked before thinking about your audience, you're already behind. A key takeaway from the session was the importance of knowing your audience from the very beginning.

We meticulously analyzed what you need at the various stages of production from development, to pre, the shoot, post and the the all important launch.

Learning from the Best (and the Campaigns that Work)

One of the highlights of the workshop was our deep dive into campaign analysis. We took a look at a new Aussie drama campaign and compared its strategies, messaging, and release cadence to a major US series. This exercise provided invaluable insight into what translates globally and what needs to be uniquely localized to capture the Australian viewer.

The pathway from an idea on paper to a successful screen release is complex, but understanding your audience simplifies every step. If you're ready to elevate your filmmaking career and build a concrete strategy for getting your work seen, you need to be in the room.

Be sure to follow Screen Presence on all platforms and book your spot at the next session before it sells out!

September 2025