BUILDING BIGGER AUDIENCES FOR FILM & TV

We collaborate with production companies to amplify the reach of Australian stories and build audiences through digital strategy.

Audience Analysis

Our in-depth audience analysis helps you define key audience segments, uncover their media consumption habits and explore their interests. Gain the insights you need to position your project for success.
Pathway to Audience

Discover where your audience is and how to reach them effectively. We analyze platforms, identify niche communities, and develop strategies to help your project stand out and make a return on investment.
Digital Strategy + Content Creation

We identify the key content to capture during filming and manage all digital requirements on set, ensuring you have the assets needed to engage your audience and amplify your reach.
Social Media Management

Elevate your launch with expert social media management. We handle all posting and community engagement, ensuring your series or film connects with the right audience, builds momentum, and sustains engagement.

An audience is

no longer a given,

it requires an active

strategy.

There’s more competition for audiences than ever before. Go beyond the attention economy and make a lasting impact on your desired target market.

Start with the end in mind and go into production with a content plan to ensure you capture meaningful assets from on set.

Learn more

Our Story

Cinch Media founder Natalie Lynch was tired of producing television that struggled to find its audience. After seeing millions poured into production with minimal investment in marketing, she knew there had to be a better way. Determined to bridge the gap between great content and engaged viewers, she shifted her focus to audience strategy—helping creators not just make television, but make people watch television.

Having spent over 15 years in scripted television, along with an extensive portfolio of digital and brand-driven content, Nat is passionate about bridging the gap between storytelling and audience engagement. She combines her traditional producing expertise with cutting-edge digital strategies, ensuring that great content doesn’t just get made—it gets seen.

Natalie spent five years as the Series Producer on the iconic Australian soap Neighbours and has worked with Fremantle, Seven Network, and the ABC. With a deep understanding of both traditional and digital media, she’s committed to helping creators connect with their audiences in meaningful ways. When she’s not working, you’ll find her on TikTok watching leadership videos, consuming DOAC on YouTube and binge watching ‘Nobody Wants This’.

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