FILM + TV SOCIAL MEDIA EXPERTS

We collaborate with production companies to amplify the reach of Australian stories and build audiences through digital strategy.

Audience Analysis

Our in-depth audience analysis helps you define key audience segments, uncover their media consumption habits and explore their interests. Gain the insights you need to position your project for success.
Digital Strategy

Discover where your audience is and how to reach them effectively. We analyze platforms, identify niche communities, and develop strategies to help your project stand out and make a return on investment. We ensure your projects gets seen and stand out.
On Set Content Creation

We identify the content you need to capture during filming and manage all digital requirements on set, ensuring you have the assets needed to engage your audience and amplify your reach.
Social Media Management

Elevate your launch with expert social media management. We handle all posting and community engagement, ensuring your series or film connects with the right audience, builds momentum, and sustains engagement.

FULL SOCIAL MEDIA MANAGEMENT

$1,550.00 per month

Strategy Bible
Audience segments & content pillars
3 platforms
Consistent posting schedule

SOCIAL MEDIA MANAGEMENT

FOR PRODUCTION COMPANIES

Awareness can be the difference between a series or film performing well or being buried. Don’t leave it up to chance, take an active role in creating a pathway to audience through social media.

Research has shown short form content such as TikTok and Instagram videos drive viewers to watch long form content.
There are 20.9 million social media users in Australian and they spend a whopping 90 hours per month scrolling.
Social media is powerful tool for discovery.

By having the right strategy for your production company, you can drive awareness, actively engage with your audience and collect vital data. Not to mention the ability to monetise your content by tapping into the creator economy.

Our Story

Cinch Media founder Natalie Lynch was tired of producing television that struggled to find its audience. After seeing millions poured into production with minimal investment in marketing, she knew there had to be a better way. Determined to bridge the gap between great content and engaged viewers, she shifted her focus to audience strategy, helping creatives not just make television, but make people watch television.

Having spent over 15 years in scripted television, along with an extensive portfolio of digital and brand-driven content, Nat is passionate about bridging the gap between storytelling and audience engagement. She combines her traditional producing expertise with cutting-edge digital strategies, ensuring that great content doesn’t just get made, it gets seen.

Natalie spent five years as the Series Producer on the iconic Australian soap Neighbours and has worked with Fremantle, Seven Network and the ABC. With a deep understanding of both traditional and digital media, she’s committed to helping productions connect with their audience in meaningful ways.

When she’s not working, you’ll find her on TikTok watching leadership videos, consuming DOAC on YouTube and binge watching ‘Nobody Wants This’.

Email Me